New Google Ads
Has Google made it easier for businesses and publishers to advertise on Google, and manage their campaigns across it’s partner network? That’s what Google claims with its ‘simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager’.
Google claims, “These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels. As part of this change, we are releasing new solutions that help advertisers get started with Google Ads and drive greater collaboration across teams.”
You can learn more here Google Ads, which every business owner & digital marketer should have high on their radar!
What we see.
Logging into our Google Ads account we see that the Google Ads Dashboard and ability to manage your ad campaigns (in our opinion) is easier than the older Google Adwords dashboard. Setting up, researching, and defining a few ad campaigns was accomplished within 10 minutes. But here at Local NYC we are especially looking for the value that a local NYC business can find in the new Google Ads, and we were especially excited about the ability to leverage Google’s machine learning technology!
In a post by Google: Putting machine learning into the hands of every advertiser, they state:
“For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising,” the post reads. “It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting–so they can stay focused on running their business.”
Some keypoints they mentioned were:
Deliver more relevance with responsive search ads
Maximize relevance and performance on YouTube
Drive more foot traffic with Local campaigns
Get the most from your Shopping campaigns
For every local NYC retailer you should be excited about the new campaign type: Local campaigns, which is designed to drive store visits exclusively. All you do is provide a few simple things—like your business locations and ad creative—and Google automatically optimizes your ads across properties to bring more customers into your store.
Google Marketing Platform
For small businesses Google provides some amazing FREE tools that can help you launch or grow your business in New York City (or anywhere).
The Google Marketing Platform claims it will provide “Easy-to-use tools for your business.”
Some of the key features of Google’s Marketing Platform are:
Optimize (that integrates with Analytics, Google Ads, Firebase, Accelerated Mobile Pages (AMP) & Google BigQuery)
Surveys – Using Google Surveys your questions live across a network of popular sites and within our mobile app. Here, people answer your questions for access to premium content and Google Play credit.
With the new Ads & Marketing Platform available to all businesses and marketers you should begin to learn more about the powerful tools readily available to you!