Podcasts are gaining tremendous popularity in the last few years. In 2016, only 22% of US citizens knew what a podcast is. Four years later, this figure increased to 70%. Not only do they know about what it is, they understand how they can benefit from it too. That’s why we wrote this article on the 7 Reasons Your Business Needs a Podcast!
No wonder, more and more businesses are using podcasts for their marketing. TechCrunch even predicted that there would be an increase of 27% in podcast production this 2020 – which translates to around 29 million episodes.
The Podcast Host said that Spotify is also set to win over Apple when it comes to podcasts since only 20% of millennials and Gen Z population listen to Apple music while Spotify has 46% of them. However, a podcast is not new. It had its roots since the 1960s when radio shows aired in the US. The 1990s marked the era of CDs and DVDs who replaced cassettes and vinyl records.
The term podcast came from audio stories that were directly delivered to iPods. iPods + Broadcast = Podcast. Podcasts are audio programs that are delivered through podcast networks or channels.
7 Reasons Your Business Needs a Podcast
With it’s rising popularity this 2020, here are 7 reasons why your business needs a podcast:
1. It’s easy to produce
Since a podcast mainly uses audio, it is far less complicated to produce and edit than videos. You only have to think about a particular topic, research about it, talk and record.
You need the help of a podcasting software to minimize the noise and improve the quality of your audio. You’ll also need an intro and extra to give a unique touch to your podcast.
2. It’s a low cost
You can start a podcast by just downloading a free podcasting app, and you can start recording your first audio clip. Smartphone audio recorders provide you with good quality audio, so there’s no need to invest in expensive equipment.
3. Re-purpose your blog and video content into audio
Blog and video are for your visual clients, but don’t forget that some people are auditory and prefer to listen than to see. If you have existing video content, you can re-purpose it into a podcast to cater to these clients.
Also, podcasts consume less bandwidth. It can help you reach areas where internet connection is not very strong.
4. Less competition than Vlogging
Vlogging is already reaching a saturation point, with over 10 million blog posts every day. There are also 500 hours of video being uploaded to Youtube every minute. This means you have a lot of competition in these areas.
It’s still relatively new for podcasts, so competition is not as fierce as vlogging and other video contents. If you start now, you will be able to hold ground and take advantage of this platform.
5. It helps you network
When you do podcasts, you can build connections by interviewing influential guests. As you develop content for your podcast, you will have to invite people over. This will allow you to make connections with them and, hopefully, establish a partnership that will be beneficial to both of you.
Bringing influencers and well-known personalities into your podcast can increase your following who would want to hear what’s on their mind, therefore, increasing your subscribers and downloads.
6. It’s easier to grow a following
Since there’s still less competition, it will be relatively more comfortable to grow a following in your podcast. As long as you provide people with something exciting and engaging, you will hook them in following you.
7. It increases website traffic
Once you have established your podcast and built connections, it’s highly likely that you will be invited to speak on other podcasts as well. This will serve as an opportunity for you since the host is expected to link your website or other landing pages to their show notes.
This will give you more traffic to your website without any cost involved. You have to share your insights with the audiences of other podcasters. This way, you can increase brand awareness and get more exposure. If the audience likes what you say, who knows, they’ll be your followers too.
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