How can you maximize 160 characters? That’s the art of Twitter! Here are Twitter Best Practices for Small Businesses! Twitter is one of the most powerful social media platforms in the present time, and it can help you heaps when it comes to your brand image, sales, and reach.
Research claims that there is a 2.7x higher chance of purchase intent when someone is exposed to tweets. This can be maximized by small businesses to enhance their chances of conversion further. Twitter is great for local online advertising as well!
Twitter Best Practices for Small Businesses
How to use Twitter for your business? Here are 10 Twitter marketing tips.
1. Have a strong profile bio
When a potential client lands on your page, he/she will look at your bio. Thus, your profile bio must be reliable, professional, and catchy. The challenge here is you have to encapsulate it in 160 characters, so make sure to use words wisely.
Having a good bio will have a massive impact on your profile visitors, so make sure you will make them remember your company the moment they read it.
2. Be more social
Interact with your followers more and regularly. This will help you establish a more personal connection with them.
You can respond to those who comment on your tweets and thank those retweeted your posts for a start. This will make your followers feel that you give attention and value to them. They will surely appreciate your response.
3. Do competitor’s check
Check on your competitors from time to time too. Keep an eye on their profile and try to identify their marketing strategy. Observe what they are posting and see what posts have more engagement to identify their marketing strategy and gauge your target market’s pulse.
Use the insights you gain from this observation to evaluate your marketing plan. Compare it vis a vis your competitor, improve what you need to improve and retain the strategies you think are working better.
4. Know your follower’s needs and interests
Your follower’s needs and interests are the driving force in their purchase making decision, so you need to know what there are.
If you know your target audience, you will be well guided with your marketing plan, and you’ll have higher chances to hit the right notes. It can lead to the increased following, boost in sales, and improved brand awareness.
5. Use images and videos
People are visual; that’s why it is not surprising that tweets with videos have six times more engagement compared to text-only tweets. Tweets with images perform better, too.
Images and videos are more engaging and catchier, so try to maximize it.
6. Use Hashtags
Start your hashtag journey by researching what hashtags are commonly used in your industry. Use this information as the basis of the hashtags you can include in your tweets.
You can also create a hashtag that is unique to your brand. Hashtags can be used by your potential clients to search for you.
In a study by Buffer, there is more engagement for tweets with one or two hashtags. Use it regularly.
7. Use Keyword Targeting in your Twitter ads
Use Twitter’s Keyword Targeting. This will help you know the words that will help you engage with your target audience.
These are the words and phrases that your potential client often searches. Using Keyword Targeting will lead your clients to you.
8. Schedule your content sharing
Posting can help you regularly maintain your presence on this social media platform, but when is the best time to do your posts?
Timing is everything. It will help you reach more audiences if you post at the right time. Here are the best times to schedule you posting:
- 6 pm, 9 pm or between 8 pm to 10 pm during weekdays
- Around noon and between 5 pm to 6 pm any day of the week
- For B2B, tweet on weekdays.
- For B2C, tweet during weekends.
9. Share all media mentions
Your small business can benefit a lot from media mentions, so make sure that you will retweet it. This will be good marketing for you as it will increase brand awareness. It’s like a word on mouth digital version. Don’t forget to tag the source.
10. Check your Direct Messages often
Don’t miss important messages, and try to reply to them as much as you can. The fast turnaround to reply to a client’s query can be a make or break deal for their purchase decision – so make sure you make it!
We hope these 10 Twitter Best Practices for Small Businesses
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