Are you looking to podcast for business growth, and to share information within your niche? In this article we cover 7 things you need to know! Podcasting is such a trending topic these days. Good audio material can keep you company in your long commutes. You can also learn a thing or two while listening to a podcast about your interest topics while doing your daily walk.
Podcasts also keep the boredom away while you are waiting for your turn in a doctor’s appointment. Podcasts have kept many people company, making it their sanity savers as podcasts can be informative, inspiring, or fun.
It is the versatility of this medium that made its popularity increase. There’s no wonder there are millions of episodes now available for listening. A podcast’s ability to attract an audience also gave business owners, entrepreneurs, and marketers to use it as a platform for their advertising.
Podcast for Business – 7 Things You Need to Know
If you are a business owner who wants to utilize podcasts as a marketing medium, here are seven things you need to know:
1. Find Your Niche
The first step you need to take is to identify your niche and focus on it. Most podcasts are specialized and target only a certain group of audience. Most podcasters are experts in their field. When you want to Podcast for Business you need to know your niche!
In your business, it would be best to identify a broad enough topic to allow you to explore different aspects of it. At the same time, it must be something that you can narrow down to attract a specific group of audiences.
Do not fall into the trap of trying to be everything for everybody, as this can be your downfall. If there’s not a lot of podcasts in your industry, then you have a ripe market waiting to be tapped.
2. Choose a Name
As tempting as possible, it would be best to include your company’s name into the title. Doing this only works for big-name brands.
You can choose a descriptive title that can be self-explanatory. Or you can choose something that is creative and catchy. Whichever you choose, the general rule in choosing a name for your podcast is that it should have a clear connection to your niche. The name should be easily recognizable to listeners who are interested in your niche.
3. Select a Format
Once you have narrowed down your niche, you can now decide on the type of podcast format – it can be a solo show, co-hosted, or an interview type of show.
The solo show involves only the podcaster talking to the audience. A co-hosted show means sharing the mic with another presenter while an interview show will have guests that will be interviewed.
Bear in mind that the format you choose must be a format to explore your subject matter more. For instance, if you want a solo show, this must mean that you have so much expertise in your niche that you can create several podcasts out of it.
If you go for an interview show format, you must have good connections and networks to be able to convince them to talk in your podcast.
4. Define Your Style
Podcasts are known for their conversational, informal, and engaging style. There are no scripts in podcasting. You must appear to be as authentic as you can be.
That’s why the first step is really to find your niche. This way, you will be confident and comfortable talking about the topic. Since it is your niche, you can speak in a language that is relatable to your audience.
5. Decide on the length
Typical podcasts run for an average of 25-40 minutes, which is the length of an average commute. But choose a length that works for you. Some podcasters can take up as fast as 5 minutes while some have 4-hour podcasts, especially those discussing in-depth issues.
What’s important is that you keep your audience engaged and make sure you made their listening worthwhile.
6. Equipment
The good thing about starting a podcast is that you won’t need professional equipment. You just need a laptop or tablet, audio recording, editing software, and a high-quality microphone.
7. Recording and Editing
You will need a software to create your podcast. There are different applications that you can use. If you have a MacBook, you can use GarageBand. For PC users, you can explore the free software, Audacity.
Now that you have the tools and learned some of the podcasting basics, start your podcast for your business now!
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