We’re living in an age where you can essentially make a website for anything. What most NYC business owners have by now learned is that Your business needs a website! Basically, every hint of information that we need is on the internet, and when your business isn’t Capitalizing on that, you are going to fall into obscurity.
A lot of business owners mark it off as them not knowing how to make one, don’t have the skills to make one, or just don’t have the time or money to build a website in the first place. Though there are ways around this, an excuse that we simply won’t accept is that they don’t need a website in the first place.
May it be an over-reliance on social media or ignoring the internet entirely, we’ll get you to start thinking otherwise by showing you a few reasons why your business needs a
Customers Expert You To Have One
The first that comes to mind when you go to a phenomenal restaurant or business establishment is, “Do they have a website?”
When people have become reliant on looking for information through the internet, not having a website becomes a lost opportunity on your side. Since most customers like to scout information regarding your company before purchasing the first place, not having a website makes it look like your business is outdated.
Having a website shows that you want to be put out there and reach more potential customers. Make sure to meet your customer’s expectations by having a website with every bit of information that anyone would need!
Legitimacy & Credibility
There are hundreds, if not thousands of other companies that provide the same services as yours. That means that if people don’t see your company in search engines, you’re going to be replaced by a company that does.
Having a website that looks amazing and professional that gives your customers quality information boosts both your credibility and legitimacy! Remember, nothing looks shadier than a business that doesn’t have a proper website.
Controlling Your Brand & Information
Setting up your brand and finding a way to represent your brand are two challenges that become increasingly more difficult when you don’t have a platform on the internet to call your own.
Word of mouth and reviews aren’t enough anymore. You should have the final say when it comes to the presentation of your company to the public. Having an official presence on the internet through your website lets you control how you want to be presented and will give people a platform to learn about your business!
Website Leeway & Product Sales
When you have a website, you have control over what you want to do with it. That means that you can ever turn it into a platform where people can sell your products online!
Online sales were already booming before the pandemic started, and with everyone stuck home because of COVID, it gives you the freedom to provide services to them without them risking their lives by going outside! There are a plethora of ways to do this as well, from delivery to curbside pickup.
Cheaper In The Long Run
When we look at it in the long run, having a website is a lot cheaper than continuing with advertisements through other means. Relying on Yellow Page ads, TV commercials, radio commercials just aren’t marketable and will eventually become obsolete.
If you’re low on funds and want to cut business costs, ditch the yellow page and start building up your website! They not only cost a lot less to create and maintain, but they also give you a broader audience reach since the entire internet can see it.
Keeping Up To Date
Unlike advertising through magazines, radios, or TV broadcasts where you have to come up with something new every time, websites are easy to keep up to date and fresh! You can use loads of different services that let you change up your business’s look if you want to spice things up, or you can just change the layout annually to keep up with what’s the norm.
Aside from keeping your website’s image up to date, you can also keep your audience and customers up to date a lot easier, too, in the form of updates that you post on your website. Besides a great presence online, a website can help you get ranked to first page of Google as well! Check out this NYC SEO ranking guide now to see how.
After reading this article you should realize that your Business needs a website!