Stores and businesses all around the world have taken a heavy blow because of the ongoing pandemic. Jewelry stores, in particular, have been in a tricky spot because, as of right now, people are prioritizing essential goods. The quarantine period also forced many of them to bunker down and close for the time being. That’s why we have compiled these strategies for Jewelers in NYC!
Even with all of the challenges we face, there are still ways in which jewelry stores can again bounce back and gain a profit amidst the pandemic! Creativity and proper advertisement are what you need most if you want to be successful during COVID.
Strategies for Jewelers During Covid
You don’t have to think long and hard because we’ve got you! Here are a few strategies for jewelry stores to still gain profit during COVID.
Thinking Digitally
Since people don’t have the luxury to go to physical shops and check things out in lieu of the virus, thinking digitally is the best solution to keep jewelry stores in business. Social media is a powerful tool that can help you build your brand but also help you sell products that you would’ve had difficulty selling otherwise.
There are also other ways that you can make sure you get customer engagement through the internet as well. Things such as an interactive drop-down menu on your website that lets customers customize their ring to fit their preferences can attract people and get them to advertise your store through word of mouth.
Accepting that you have to change your marketing plan and adapting to the situation can benefit you even after the pandemic subsides.
Be Active!
On social media, posting updates and content is how you sit on top of the rest. It’s a way of forcing yourself into relevance. As long as you post 2-3 times a day and don’t sound too spammy in the process, you’re bound to get a few followers that like your stuff eventually.
Investing in sponsored posts is also a great way of getting engagement and a few clicks. Your sponsored posts get into people’s feeds more often and have the chance to get their attention if it’s interesting enough.
Telling A Story
People miss their old lifestyle. Having to adapt to a new normal is draining, and people want COVID to disappear so that they can go back to the way things were. Now that people are stuck inside their homes either working or watching a movie, we’re reminded by our craving for adventure and following a story.
Telling your audience a story, and all the hurdles that you had to go over to reach this far can make people relate to your struggles. Showing your team and posting about what happens behind the scenes can give your store a personality and can make you stand out!
Posting Wholesome Content
People are becoming increasingly anxious because of what’s currently happening in the world. People are dying, and the number of people that have COVID is steadily increasing. As a business, it’s your job to spread some light during a dark time in everyone’s lives.
Posts that make people feel fuzzy and warm inside is a great marketing tool that you should capitalize on. Share photos of brides happily accepting their rings, feel-good proposal stories, and even just a woman brimming with joy after receiving a necklace.
Be Compassionate
The worst thing you could do while attempting to market your jewelry store online is being inconsiderate. Post content that aligns with the emotion shared by all of us around the globe or content that incites a powerful feeling.
Creating a feeling of togetherness through your post should be one of your goals. A photo of people wearing your magnificent jewelry while sharing a meal or only a picture of a bracelet and ring wearing hands clasped together can tell a thousand stories.
Sell Accessible Jewelry
Nowadays, getting jewelry is a luxury. If you want to make a profit, focusing on the more “accessible” jewelry, such as ones with synthetic diamonds and recycled gold and silver, will make it more attractive for those who don’t want to spend an arm and a leg for rings or necklaces during the pandemic.
Having been considered as symbols of wealth, jewelry stores and manufacturers have to redefine themselves to maintain relevance, especially during times like this where the global health crisis has affected the economy by a large margin.
If you’re a jewelry store in NYC we hope this post on Strategies for Jewelers gave you some ideas to help you get up and running again!
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