Instagram Shopping

Online shopping has seen a rise recently because more people have started to embrace social media and treat it as a part of their daily lives. Social media sites are the frontrunners of online business next to the big time online companies like Amazon. They cater to local businesses far better and are optimized to bring customers to businesses closer.

Instagram Shopping has such untapped potential with more than 1 billion monthly IG users; you might as well already have a customer base waiting for you there.

Make it more convenient for people to discover your hand and products. People have started using social media more, and if you want to explore that option, then Instagram shopping might be the best bet for your business.

The Visuals

When coming up with a past, no matter how much things change over the years, one thing has remained constant for Instagram and even most businesses: the value of striking images and polarizing videos.

Researchers have found that most social media site users scroll through an average of 300 feet of content per day, averaging 1.8 seconds per past. You need to attract customers, and the best way to do it is to have good, eye-catching, high-quality videos and photographs that stand out in the crowd attracting users who are just scrolling by.

Tutorials and How-to’s

Alongside the rise of purchasing products through social media comes the growing number of skeptical people of the quality and legitimacy of the products. You can prove that your products are legit and work well by doing tutorials and how-to videos on Instagram.

Tutorials and how-to videos are an ideal marketing strategy for shopping pasts because they offer viewers (possible customers) product education and proof-of-concept. They tell them how your product works and prove that your product works.

Authenticity

Never out on the opportunity to connect with your customers (and possible customers). You don’t need to be formulaic and stick to the copy-paste product marketing strategies.

Use your voice, your personality. Pair your visuals up with a thoughtful caption or a wholesome insight. Tell your viewers how the product was made, what inspired it, why you have a business. BE REAL. sales and Promotional Codes

What makes a product harder to ignore is that red tag with a 15% off sign or a promotional code’s appearance. Running promotional campaigns is a great way to get an initial spark in sales, and it can help get your business started. If more people buy your products, more people are bound to talk about it too.

Sales and promotional codes, especially when you can promote the code directly in your shoppable IG posts, make it so much easier for your customers to purchase. Plus, who would want to pass up on a 15% off code that appears at the perfect moment?

Hashtags

Using hashtags on your Instagram posts is a surefire way to increase your content’s discoverability and boost engagement on your posts. Think of them as SEO or Search Engine Optimization but on social media.

Using relevant hashtags is a good strategy for any post, especially shopping content. They give you a chance to land on the Explore page, with a special “shop” tab that’s visited by more than 50% (half a billion) Instagram users per month.

This is how we get lots of traffic to our local NYC Instagram page!

Signature Style

A consistent signature style on Instagram helps you and your brand become recognizable and stand out in the crowd. Remember, you aren’t the only one doing online business on Instagram. Establishing branding and identity helps customers identify your brand at a single glance.

Your signature style should be something that screams uniqueness and personality. Establish what you want. Are you a fun and quirky business? Are you leaning more on the professional side? Are your products locally? What do you advocate for?

Inclusivity

Fashion Giant Fenty turned heads by hiring models who, according to societal standards, aren’t model-like figures. If you want to turn heads and get a more comprehensive audience range, you have to ensure that your images are meaningfully representative.

Only 2% of advertising images feature plus-size models. If you want to be inclusive, proper representation through diverse individuals that aren’t conventionally attractive is an excellent way to start.

Color

You’ve probably already noticed how some movies look different compared to others because of their colors. Horror movies are generally dark, adventure movies are vibrant and colorful, etc.

These are what give your content personality. Not only that, but attractive and eye-catching visuals are great for show-stopping posts.

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